Overlaying the management of typical business functions i.e. R&D, marketing, production, finance, etc., is the development of business strategy. Even before the simulation begins, team members must debate overall business strategy. The question becomes how can a team develop the best strategy in a competitive environment?
First, the team must envision the kind of overall offering it hopes to make to the market. What kind of effect will the organization have on the world? Then, the team must determine whether or not such a strategy is feasible. Does the organization have the right tools to make it happen? Are there others who are trying the same thing? Are they succeeding?